Event and Sports Entertainment Management: A.O.S.
Program Mission
Program Learning Outcomes
- Design, plan, market, promote and stage an event.
- Effectively structure and manage an event planning schedule to improve profitability.
- Conduct comprehensive needs assessments and feasibility studies.Ìý
- Financially manage an event to accomplish budgetary goals.
- Identify and prioritize event goals and objectives.
- Understand appropriate protocol and decorum for various event types.Ìý
- Properly staff an event.
- For Weddings:
• ÌýUnderstand the Role and Scope of Wedding Consultancy.Ìý
• ÌýUnderstand and Implement Wedding Timelines
• ÌýUnderstand Legal Issues Connected to Weddings
• ÌýCreate a Consultant checklist
• ÌýCreate and Abide by Wedding Budgets and Understand Wedding Budget Categories - For Meetings, Conventions, Trade Shows, Expositions, Corporate Functions:
• ÌýUse research to target the exhibit or exposition to primary and secondary markets.
• ÌýIdentify resources, including designers and general service contractors.
• ÌýNegotiate successful vendor contracts.
• ÌýDevelop a thorough and comprehensive marketing strategy and measure results.
• ÌýIncorporate promotional activities that enhance marketing efforts.
• ÌýPrepare sales and exhibitor communications.
• ÌýConduct thorough pre-event planning.
• ÌýDevelop, analyze and project a budget.
• ÌýImplement marketing strategies, including list development, brochure design, mailing cost reduction, and creative marketing.
• ÌýComply with legal requirements, including those specified by the Americans with Disabilities Act (ADA) and other key laws special attention to legal issues in the MEEC Industry.
• ÌýRecruit and train volunteers and staff for maximum performance.
Do you desire to be the driving force behind successful events, from weddings to parties to special events? Can you imagine coordinating logistics for a corporate event or a convention for over 1,000 attendees? Working in event management requires dedication, attention to detail and exceptional organizational skills. Graduates can look forward to a wonderful and varied career where no two projects are the same!
The most successful event managers understand exactly what it takes to be in charge of an event – from its conception through to execution. You will learn how to act as the key liaison point for your clients, suppliers and third parties as well as how to make sure that every single detail of the event goes to plan – from drawing up floor plans, scheduling music and finalizing catering requirements to making sure the VIP arrivals go smoothly.
Program Notes
The Event Management degree includes courses in wedding planning, floral design, professional cooking, corporate events and trade shows, information technology, accounting, bartending and beverage management, hospitality law, hotel and restaurant cost control and more. All students complete two internships.
Core skills include
- Event concept development
- Food and beverage service coordination
- Hospitality management skills such as human resources, accounting and marketing
- Exceeding the expectations of the client
- Delivering exceptional projects
Career Opportunities in Event Management
- Banquet and Catering Manager
- Conventions/Trade Shows/Exposition Manager
- Corporate Concierge
- Event Manager/Planner
- Meeting Planner
- Venue Manager
- Wedding Planner
- Meeting and Conference Manager
- Exhibitions Manager
- Entrepreneur
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Course Requirements
Contact Information
New Students:
Admissions Office
607-778-5001
admissions@sunybroome.edu
Current Students:
Business and Professional Studies607-778-5008
Business Building, Room 104
Many of our Event Management courses will be offered in our state of the art Culinary and Event Center.
